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The whooshing textures of “How U Make Me Feel” flash back to the silvery sound of the French touch in all its filter-disco glory, and omnipresent R&B vocals and keyboards lend a glossy, richly hued patina beneath the sandpapery distortion.
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The bassline of “Too Late for U and M1” is a winking throwback to the Korg M1 organ sound made famous by scads of early-’90s pop-dance hits like Robin S.’ “ Show Me Love.” The TB-303’s undulating acid squiggles worm their way across the album. His synths and samples have a similarly vintage, battered air. It’s a neat contrast: heavy, swollen sounds made magically weightless. At the same time, his programming yields nimble hi-hat patterns and lots of skipping syncopation. His drums, whether breakbeats or samples from classic machines like the 808, are pushed into the red until they ooze distortion his kick drums practically leave bloody marks where they land. In fact, a number songs here have been floating around YouTube for a year or more. The hallmarks of his sound have not changed since his early uploads. His debut LP pushes even further in this direction. (The attitude is reminiscent of a classic bit from the 1996 “ Homerpalooza” episode of “The Simpsons”: One slacker asks another, “Are you being sarcastic, dude?” and the second one replies, “I don’t even know anymore.”) But in DJ Seinfeld’s case, behind the resolutely non-serious façade lies a strikingly wistful take on deep house. A trend was born.īetween the TV-casualty names and the meme-like titles and graphic design, it can sometimes be hard to tell whether these guys are kidding or not. But the rise of the jokier alias coincided with a handful of emerging producers with aliases like Ross From Friends and DJ Boring, author of the YouTube hit “ Winona,” who accompanied similarly shopworn sounds with similarly frivolous references. The two projects sounded pretty similar, actually: Both took 1990s deep house and suffused it in tape hiss and sly sample flips. It’s the opposite of mysterious, basically.Īrmand Jakobsson had already begun making music under another, more serious-seeming alias, Rimbaudian-a nod to Arthur Rimbaud, the absinthe-swilling French poet and enfant terrible of the 1870s-but it was his droller persona’s productions that first found traction on SoundCloud and YouTube. The origin story he tells for himself, from a couple years back, goes a little like this: A particularly nasty breakup led to an extended period shut up in his bedroom, watching season after season of old “Seinfeld” reruns. The tongue-in-cheek name, it turns out, is just a byproduct of how the Swedish electronic musician processes heartbreak. Many class clowns have a sensitive side, and DJ Seinfeld is no exception.